In November 2012, Giuseppe Guarino, Luigi Gallimberti and the parent support association Genitori Attenti, started the non-profit Novella Fronda Foundation in Padua, Northern Italy .
Both substance and behavioral addictions have always had an enormous significance in our society. However, even if frequent and widespread through all layers of the population, they have never attracted as much scientific attention as other diseases, probably due to social disapproval.
Over the years, our Novella Fronda team broadened our activities to include the most vulnerable segments of our population: children, teenagers and the elderly.
Picture by Max Aguilera, National Geographic Magazine, © 2016